Smart Circle DirecTV
can be a complex term to explain since it is covering all the issues of world that are continuously changing. To explain the true present picture with the Environment
it's necessary to disclose the most up-to-date literature and study the present changes. This chapter is giving the concept about the today's marketing and changes & challenges of the sub
Today's Marketing and advertising
The changing behavior involving customers and proliferation involving new marketing channels setups the new issues in the flooring buisingess world. In international market competition it's
becoming harder and harder not to lose the life time respect with customers. Selling quality product and service in affordable price is not really enough to gain the customer loyalty there are many
other dimensions with care. These all changes get profit secondary and change organizations to customer-focused organizations and born the new theories and approaches.
Today's marketing has end up with the circle with 4P's (Product, Price tag, Place and Promotion) and in the broader sense it is taking as an organizational function. The modified type of marketing
is to produce greater value to customer and develop and a healthy relationship.
Using the American Marketing Association today's Internet marketing is:
"Marketing is an organizational function and a set of processes for creating, communicating and delivering cost to customers and with regard to managing customer relationships with way that benefit
this company and its stakeholders. "(Keefe, 2004)
That Smart Circle DirecTV
The Smart Circle DirecTV
comprises the intermediate and also the macro environment. The intermediate environment contains those factors which are semi-controllable through contracts and they
will be categorized as manufacturers, Distributors, facilitators and shareholders. For example in software industries the many vendors, application sellers, temporary specialist staffs and
subcontractors etc are component of intermediate environment. The macro environment offers those factors and forces which can be uncontrollable. (Lee, 2005)
For any Smart Circle DirecTV
strategic marketing intending to evaluate and investigate your threats, opportunities and for chance assessment usually organizations used the PESTLE analysis
here PESTLE means Political, Economic, Social, Technological, Legal, and Environmental Factors. (These macro environmental forces are also shown in above figure). Mostly external auditor is
utilized to audit the impact these forces.
Some countries have more relaxed and easy polices for import and export.
Countries history of safe relation and healthy business deals have also a positive impact when you need it trades. Similarly if countries have better infrastructure for dealing polices and
legislations in addition, it goes in the favor in the international traders. It allows you to minimize the time and provide the secure dealings and especially newcomers feel at ease to trade in
these kinds of environment. With all these reasons the new literature tells us regarding the twelve factors involvement inside international trading.
In 2005 in accordance with the Geri Clarke the HELPS FREDICT is a more complete framework for any international marketing environmental analysis.
Historical past F
Rules- World Trade
Changes and Troubles
In 1998 article in the Economist Magazine Sums it up nicely:
"Marketing has become a complex art. Technology and trade have increased the probability global brands. The fragmentation with audiences and rising costs of television and print advertising are
making some other media attractive. And direct marketing and the internet are rewriting the many marketing rules. "
years back, the television invention opens the new methods for the mass marketing and with the visual demonstration many local brand now take the status of the world class brand.
This technology changes the language in the advertising. In old age mostly people preferred to buy things from market search and mainly radio transmitted about the market affairs and innovative
coming products. Then TV gave the new confidence to its people and globally advertised the real market position. The visual demonstration also teach the individuals and guide them correctly looked
after answered the question that why needed and want this specific product. Now World Wide Web is taking the position of the TV and Similarly the Digital TV and also the Smart mobile are writing
the brand new rules of the marketing and advertising.
Today mobile and pager is the basic need of people and every one is in range just caused by a small piece of technological know-how. Here telecommunication was playing an important role. Now in the
finish of 20th century, the emergence of internet together with telecommunication introduce m-commerce. First mobile companies simply offer an updates information like weather reports, games online
info, latest movies and songs information etc only to provide better services and satisfy customer. From this time the m-commerce became the part of our life and no one feel this addition of the
new business technique, today banks and other financial services are providing mobile commerce services and this tiny device has become the source of market sales. This was the small review of
emergence of the technological know-how.
The customer buying behavior and also its particular quality perception is also changing now he is demanding the rich added value products and services. The multinational companies together with
chain store also generate a strong competition globally and it's becoming trickier to retain a extended relation with existing customer.